Explore the Story of

CHARLOTTE CHI

B2B Content & Digital Marketing · AI-Enabled
Bridging AI, Content, and Digital Marketing — bilingual, data-driven, and results-focused. 6+ years across industrial, tech, and consulting MNCs.
Resume Portfolio
WeChat: Ccccwhatever
Experience

Professional Journey

Jul 2025 → May 26
CAME Automation Systems
· Industrial Automation (Italy)
Digital & Content Project Owner
  • Delivered 2 websites (CN+EN) from zero in 4 months
  • Built SEM across Baidu, Bing, Google — budget planning, keyword expansion, MQL tracking
  • Implemented SEO + GEO dual-engine: on-page technicals + off-page ecosystem
  • Owned brand content across WeChat, Douyin, Bilibili
Mar 2024 → Jun 25
TEKNOS Group
· Industrial Coatings MNC (Finland)
Global Marketing Executive
  • AI-driven video localization across 5 EU markets — 35% faster turnaround
  • Produced global campaigns across LinkedIn/YouTube/IG/FB with 90% brand compliance
  • Built TikTok channel 0→1: strategy, audience analysis, content direction
  • Bridged EU Marcom × China market bilingually
Aug 2021 → Feb 24
ALTEN China
· Engineering & IT Consulting (French MNC)
Sr. Content Marketing Specialist
  • Produced 30+ white papers, 50+ engineering stories, 20+ content formats
  • Delivered ~3X omnichannel exposure & 58% follower growth (YoY)
  • Led bilingual website 2.0 relaunch: +65% SEO traffic, 2.1X dwell time, 32% cost savings
  • Generated 100+ sales leads & 500+ recruitment leads
2019 Start → Jul 21
Yizhong Technology / Gentlemen Digital Marketing (GMA)
· SaaS / Digital Agency
Brand & Content Operations → Copywriter
  • Yizhong Technology — B2B SaaS content ops + B2C freelancer platform brand 0→1
  • Shengshi Marketing — Served FMCG/Auto/Luxury clients, 100+ monthly assets, 40% cost reduction
  • Managed KOL partnerships, cross-platform content strategy, and brand positioning
Case Study

CAME · Digital Marketing from 0 to 1

Project Revel
Building a Complete Digital Marketing Ecosystem
CAME Automation Systems had zero digital marketing presence when Charlotte joined in July 2025. In 4+ months, she built from scratch a full-scale digital marketing system — websites, SEM, SEO, brand content, and offline events.
2Websites (CN+EN)
4Months Delivery
3SEM Platforms
5Content Dimensions
CAME Website Screenshot
SEM SEO Dashboard
Website

Dual-Site from Zero

China customized + APAC English. Full-cycle project ownership from vendor selection to go-live.

SEM

Triple-Engine SEM

Baidu, Bing, Google Ads from scratch — budget planning, keyword expansion, MQL/SDR pipeline.

SEO

SEO + GEO Dual Engine

On-page technicals (robots.txt, sitemap, TDK) + off-page content ecosystem with monitoring.

Content

Full Content Matrix

Brand content across WeChat, Douyin, Bilibili — articles, graphic design, video production.

View Full Project Report
Portfolio

Selected Works

Engineer Story Matrix
Content Matrix · Flagship

Face-to-Face With Engineers

ALTEN China — Built an engineer story content matrix covering B2B (client acquisition) and B2C (talent attraction). Five content dimensions: engineer interviews by industry/function/level/region/skills, industry knowledge sharing, community building, online-offline campaigns, annual awards.

30+ white papers · 50+ engineer stories · 3X omnichannel exposure
Website Relaunch

Bilingual Website 2.0

ALTEN China — 3 vendors, 18 stakeholders. B2B+B2C dual-user journey.

+65% SEO traffic · 2.1X dwell time
Brand Launch

Brand Launch 0→1

Yizhong — Content ecosystem for "甜薪工场" from scratch.

Creative Campaign

French Flavor Meets Gen-Z

French edible oil brand targeting younger Chinese consumers.

View Full Portfolio
AI Playground

Side Projects · Built with AI

Ongoing exploration — new projects keep landing here. Each is a self-initiated build with Claude Code & modern tooling.
Translator Q
ONGOING

Translator Q · Immersive Translation

Bilingual immersive translation tool supporting PDF, Word, HTML with original layout preserved — read side-by-side in any language.

PythonClaude API
✅ Deployed & in use
微信推文自动化
ONGOING

WeChat Auto-Publishing · Content Workflow

Automated content publishing for WeChat Official Accounts with batch formatting and scheduled publishing via Python.

PythonAutomation
🚧 Iterating
Floating Todo
ONGOING

Floating Todo · Glassmorphism HUD

Electron desktop todo app with signal-light priority, hierarchical tasks, drag-and-drop sorting, and inline editing.

ElectronHTML/CSS/JS
✅ Deployed & in use
作品集搭建SOP
ONGOING

Portfolio Builder · Build SOP

End-to-end automation toolchain from content planning through HTML design and PDF export to PPTX generation.

PythonHTML/CSS
✅ SOP documented
Recommendations

Words from Colleagues

"
I warmly recommend Charlotte for similar and more demanding Marketing tasks. I assess her skills related to this role as very good. She was keen to learn about the business, proactive in moving projects forward and was great at presenting core messages in an accessible way to complex markets.
"
Suzie Upson
Head of Marketing, TEKNOS Group
"
In nine months, she built from scratch two corporate websites, SEM on Baidu/Bing/Google, a full SEO system, plus content creation and social media management. What stood out: she learns incredibly fast, is highly efficient, creative yet logical, works independently, and proactively uses AI tools to speed up everything.
"
Alexander Bogza
General Manager, CAME China
殷亚卿
Marketing Manager, CAME China
Downloads

Documents & Resources

Resume EN (One-Page)
PDF
简历中文 (一页精简版)
PDF
Portfolio (History)
PDF
CAME Project Review CN
PDF
CAME Project Review EN
PDF
Reference Letter - CAME
PDF
Reference Letter - TEKNOS
DOCX