Explore the Story of

CHARLOTTE CHI

B2B Content & Digital Marketing · AI-Enabled
Bridging AI, Content, and Digital Marketing — bilingual, data-driven, and results-focused. 6+ years across industrial, tech, and consulting MNCs.
Resume Portfolio
WeChat: Ccccwhatever
Experience

Professional Journey

▸ Option C — Circuit Board
Digital Content Brand Global
GMA2018–2019Ad Agency
Copywriter Copywriting · Content Planning · Campaign Execution · Client Understanding · Multi-project Mgmt · Designer Collaboration
Agency Foundation
Worked for clients' brands. Multi-project management. But couldn't see the full marketing strategy.
"Wanted to see the full marketing picture & data loop"
Yizhong2019–2021Tech & SaaS
Brand & Content Ops SEO · Marketing Automation · Brand 0→1 · Content Matrix · Agile/MVP · B2B2C Platform · Website Building
The SaaS Awakening
Built 甜薪工场 0→1. Realized the relationship among branding, content, channels.
"Sought structured platform to apply my methods"
ALTEN2021–2024Engineering & IT Service
Sr. Content Mkt White Papers · Interviews & Case Studies · B2B+B2C · Website PM · SOP Building · Stakeholder Mgmt · Vendor Mgmt · Content Strategy
Depth & Structure
30+ white papers. Website 2.0: +65% SEO traffic. Developed SOPs.
"Wanted to go closer to product & R&D"
TEKNOS2024Manufacturing
Global Mkt Executive Global Marcom · Video Localization · TikTok 0→1 · Cross-cultural Comms · LinkedIn/YT/IG/FB · Brand Compliance · Bilingual
Global Perspective
AI video localization for 5 EU markets. 90% brand compliance.
"Wanted more 0→1 ownership & builder scope"
CAME2025–2026Manufacturing
Digital & Content Owner Website 0→1(CN+EN) · SEM(Baidu/Bing/Google) · Demand Generation · MQL Tracking · SEO+GEO · WeChat/Douyin/Bilibili · Offline Events · Brand Content Matrix
Full-Stack Builder
2 websites in 4 months. Triple SEM. SEO+GEO dual-engine.
"Ready for integrated marketing ownership"
Next→TBD
Integrated Marketer: turning your ideas into action Brand Localization · Content Strategy · Growth Marketing · Offline Support
▸ Soft Skills Evolution
Multi-tasking
Agile
Stakeholder Mgmt
Cross-cultural
Ownership
G Y A T C ?
GMA2018–2019
Digital Marketing Agency
Copywriter
Copywriting Client Understanding Multi-project Mgmt Designer Collab
"Wanted to see the full marketing picture"
Yizhong Technology2018–2021
SaaS + B2B2C Platform
Brand & Content Operations
SEO Marketing Automation Brand 0→1 Content Matrix Agile / MVP B2B2C Platform
"Sought structured platform to apply methods"
ALTEN China2021–2024
Engineering & IT Consulting (FR)
Sr. Content Marketing
White Papers Interviews & Case Studies B2B+B2C Dual Audience Website PM SOP Building
"Wanted to go closer to product & R&D"
TEKNOS Group2024
Industrial Coatings MNC (Finland)
Global Marketing Executive
Global Marcom Video Localization TikTok 0→1 Cross-cultural Comms
"Wanted more 0→1 ownership & builder scope"
CAME Automation2025–2026
Industrial Automation (Italy)
Digital & Content Project Owner
SEM (Baidu/Bing/Google) Demand Generation SEO + GEO Offline Events
"Ready for integrated marketing ownership"
What's Next→
Promising Industry · 0→1 Projects
Integrated Marketer: turning your ideas into action
Brand Localization Content Strategy Growth Marketing Offline Support
Case Study

CAME · Digital Marketing from 0 to 1

Project Revel
Building a Complete Digital Marketing Ecosystem
CAME Automation Systems had zero digital marketing presence when Charlotte joined in July 2025. In 4+ months, she built from scratch a full-scale digital marketing system — websites, SEM, SEO, brand content, and offline events.
2Websites (CN+EN)
4Months Delivery
3SEM Platforms
5Content Dimensions
CAME Website Screenshot
SEM SEO Dashboard
Website

Dual-Site from Zero

China customized + APAC English. Full-cycle project ownership from vendor selection to go-live.

SEM

Triple-Engine SEM

Baidu, Bing, Google Ads from scratch — budget planning, keyword expansion, MQL/SDR pipeline.

SEO

SEO + GEO Dual Engine

On-page technicals (robots.txt, sitemap, TDK) + off-page content ecosystem with monitoring.

Content

Full Content Matrix

Brand content across WeChat, Douyin, Bilibili — articles, graphic design, video production.

View Full Project Report
Portfolio

Selected Works

Engineer Story Matrix
Content Matrix · Flagship

Face-to-Face With Engineers

ALTEN China — Built an engineer story content matrix covering B2B (client acquisition) and B2C (talent attraction). Five content dimensions: engineer interviews by industry/function/level/region/skills, industry knowledge sharing, community building, online-offline campaigns, annual awards.

30+ white papers · 50+ engineer stories · 3X omnichannel exposure
Website Relaunch

Bilingual Website 2.0

ALTEN China — 3 vendors, 18 stakeholders. B2B+B2C dual-user journey.

+65% SEO traffic · 2.1X dwell time
Brand Launch

Brand Launch 0→1

Yizhong — Content ecosystem for "甜薪工场" from scratch.

Creative Campaign

French Flavor Meets Gen-Z

French edible oil brand targeting younger Chinese consumers.

View Full Portfolio
AI Playground

Side Projects · Built with AI

Ongoing exploration — new projects keep landing here. Each is a self-initiated build with Claude Code & modern tooling.
Translator Q
ONGOING

Translator Q · Immersive Translation

Bilingual immersive translation tool supporting PDF, Word, HTML with original layout preserved — read side-by-side in any language.

PythonClaude API
✅ Deployed & in use
微信推文自动化
ONGOING

WeChat Auto-Publishing · Content Workflow

Automated content publishing for WeChat Official Accounts with batch formatting and scheduled publishing via Python.

PythonAutomation
🚧 Iterating
Floating Todo
ONGOING

Floating Todo · Glassmorphism HUD

Electron desktop todo app with signal-light priority, hierarchical tasks, drag-and-drop sorting, and inline editing.

ElectronHTML/CSS/JS
✅ Deployed & in use
作品集搭建SOP
ONGOING

Portfolio Builder · Build SOP

End-to-end automation toolchain from content planning through HTML design and PDF export to PPTX generation.

PythonHTML/CSS
✅ SOP documented
Recommendations

Words from Colleagues

"
I warmly recommend Charlotte for similar and more demanding Marketing tasks. I assess her skills related to this role as very good. She was keen to learn about the business, proactive in moving projects forward and was great at presenting core messages in an accessible way to complex markets.
"
Suzie Upson
Head of Marketing, TEKNOS Group
"
In nine months, she built from scratch two corporate websites, SEM on Baidu/Bing/Google, a full SEO system, plus content creation and social media management. What stood out: she learns incredibly fast, is highly efficient, creative yet logical, works independently, and proactively uses AI tools to speed up everything.
"
Alexander Bogza
General Manager, CAME China
殷亚卿
Marketing Manager, CAME China
Downloads

Documents & Resources

Resume EN
PDF
简历中文 (一页精简版)
PDF
Portfolio (Content-Based)
PDF
Digital Project Review (CN)
PDF
Digital Project Review (EN)
PDF
Reference Letter - CAME
PDF
Reference Letter - TEKNOS
DOCX